If you’re unfamiliar, ‘above the fold’ is a word from when Newspapers used to be folded in half on newsstands.

A website’s 'above the fold' is everything visible on load without scrolling.

Your sales page headline has one job…
... to keep your visitor reading. That's it!

“I sincerely hope that you take a moment today to love yourself by committing to the transformation that’s possible with this program. I know it will be a turning point in your life, as it was in mine”​